We are MAKE, a creative studio operating in the intersection between design and digital culture.


Class, São Paulo — Since 2020, we’ve been lecturing at Miami Ad School’s bootcamp that merges Design, Technology and Strategy under an innovative educational framework. It’s been a wonderful experience so far, as it allows us to reflect and elaborate on core elements of our practice, converting them into class material and meeting a fresh bunch of lovely folk every semester. Thanks to Marcela Righi and Rodrigo Saiani for having us on board and trusting us to nurture the next generation of creative talent in Brazil.

Work, New York & Tel Aviv — Pagaya is a financial technology company working to reshape the lending marketplace through machine learning, big data analytics, and sophisticated AI-driven technology. Financial services businesses connect with Pagaya’s network to expand their customer base and augment their products and services by utilising Pagaya’s AI network. Its proprietary API integrates with partners providing a seamless partner and user experience. MAKE worked on a comprehensive brand refresh, which included a full revamp of Pagaya's brand identity as well as print, digital and collateral applications.

Studio, London — MAKE is 3 🥳 Exactly three years ago we landed in San Francisco with one mission, two laptops and not much else in the bag. It was our very first project. Back then it felt we were getting into something, but had no idea where it would lead us to. 36 months and 20+ clients later, it's fair to say we're figuring things out as we go. Not having a clear plan allowed us to eventually shape up a design process that’s been responsive to our own experiences, and keeps evolving as we venture into new stages of our studio practice. We are beyond grateful to everyone who has been part of it so far and are so much looking forward to what's coming next.

Studio, London — After three long years in the making our website is finally about to go live. A big shout out to our friends who were kind enough to help us bring it to life: Edgard Kozlowski (code), Alice Fisher (photography), Andrés Sandoval (illustration) and Katie Harrison (copy).

Work, Miami & Los Angeles — We've been working closely with the founding team at Grace to design the next generation of smart fitness equipment. A proprietary design ethos that translates into a simple yet distinctive brand, and informs product design, UX, content and user experience. More to come soon.

Talk, London — We're please to announce we were inveted to take part in a panel at the UK House this year. It's an event organised by the UK Advertising Association, where UK and Brazilian advertising industries come together to meet and share ideas. ‘A panel discussion featuring a cohort of South American creative leaders who, attracted by London's openness and diversity and the quality of advertising, have taken the helm at UK agencies and creative departments. Moderated by Brittaney Kiefer, Adweek.’

Work, New York — This is not a revolution. It's a revelation. A delicious one. NotMilk™ is the next generation of plant-based milk, standing out in the crowded landscape of dairy-alternative products by delivering taste and texture that replicate dairy-based milk. We helped our friends at NotCo launch NotMilk™ in the US with an out-of-home campaign that took over the streets of New York City during the summer of 2021. NotMilk™ is now available at Whole Foods Market stores nationwide. Case study in Projects / NotCo / Campaign.

Award, São Paulo — Wicked news from South America. Our friends at Descomplica have been recognised at the Brazil Design Awards as one of the best branding projects of 2021. We are humbled by the recognition. Descomplica has a special place in our minds, as it delivers tangible positive outcomes to so many people and is genuinely a transformative force in Brazil’s education landscape. Parabéns everyone.

We’re finally turning into a real studio. In addition to this very website we also have an Instagram account. It's all downhill from here.